Pages, costs, preparation, timelines, choosing how to build

A little preparation can prevent website delays, control avoidable costs, and help your designer build a site that reflects your business.

A small-business website may cost a few hundred dollars a year to build yourself or several thousand dollars for professional strategy, design, content, and development. This plain-English guide explains what changes the price and which ongoing costs should be in the budget from the beginning.

Most small businesses need fewer website pages than they think, but each page needs a clear job. Here is how to choose the essential pages, decide which optional ones are worthwhile, and avoid building an online filing cabinet nobody wants to explore.

A plain-English guide to planning, building, and maintaining a small-business website that looks professional, earns trust, gets found, and helps turn visitors into customers.